TrueReviews solves the incentive problem for online reviews. Today, there is little to no incentive to leave accurate and detailed reviews for locations, restaurants, events, and more. TrueReviews solves this problem by allowing users to be tipped for reviews that they post, but also earn rewards from businesses and other users for posting high quality reviews. TrueReviews replaces the fake internet points economy that governs other reviewing sites with a real market-based economy where users earn money for contributing high-quality content.